Though most consumers don't have direct experience dealing with Salesforce's software bundle, the company has become recognizable - at least in the Silicon Valley bubble - for a marketing strategy that relies on big names. The contract with McConaughey may stem from the company's showy efforts to raise its profile over the years. McConaughey and the musician will.i.am - who has long been involved in the tech industry - have also reportedly taken part in high-level strategy discussions at Salesforce. According to the Journal, Salesforce paid $5 million to run the ad, which its CEO, Marc Benioff, considered a small price compared with the company's 70,000-person payroll. Last year, McConaughey starred in the company's Super Bowl ad, donning an astronaut suit aboard a hot-air balloon. Representatives for Salesforce declined Insider's request for a comment. It's unclear what the terms of the contract are or when the contract even began.
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